Next Act, Inc., the 501c3 working to rehabilitate and renovate the Astra in Jasper, has announced six opportunities for naming rights at the historic theatre. The announcement comes nearly two months to the day after the group launched its first public fundraising campaign.
“We’re excited to finally be at a point where we are able to offer these opportunities to the community,” said Leslie Hamby, Next Act’s chairperson. “These rights are meant to be into perpetuity and the initial investment will go a long way in helping our efforts to get the Astra renovated, rejuvenated, and much closer to being open for business.”
The six areas eligible for naming are:
- The billboard area of the marquee (not altering the iconic neon in any way whatsoever).
- The ticket/box office.
- The balcony.
- The new sound and light booth.
- The new concessions area.
- The coat room.
Once new naming rights are acquired, these areas will join the Jim and Pat Thyen Performance Stage ($100,000) and the Dubois County Tourism Green Room ($15,000) as being the only areas in the Astra currently accounted for with naming rights.
Next Act is currently in need of and working toward raising the necessary matching dollars for several large grants, including a $400,000 Indiana Office of Community and Rural Affairs opportunity on which the City of Jasper has partnered and Indiana Region 15 is leading the application process. The local match (Next Act’s responsibility) for the $600,000 total project, which would assist with major infrastructure and historic preservation needs, is $200,000. Any dollars raised or pledged through the Astra’s naming rights will directly assist and help Next Act qualify for the OCRA grant, as well as other opportunities with the Indiana Historical Society and the Indiana Department of Natural Resources.
The Astra’s public fundraising campaign is ongoing. Contributions of any denomination are welcome, with incentive levels (t-shirts, Libby’s ice cream, Schnitz craft brew, and seat naming opportunities) beginning at $100.